Scam Fraud – E-gold Founder Douglas Jackson Shot Dead

E-gold founder, Douglas Jackson, 51, of Sheridan, Mont., was 4 times shot
and killed Friday night on the Seventh Street ramp at East Seventh Avenue by off-duty County Deputy Daniel Montana Jr.,
police said.

A spokesman for the Jackson’s family told Fox 31 that the autopsy
details show the shots came from 3 to 7 feet away and were fired at a level angle, not from someone lying on the ground.

The investigation is ongoing, said DA spokeswoman Pam Russell.

More details at WORLDSOFHYIP.COM

(c) hyipnews 2008

e-gold HOAX/trojan “founder Douglas Jackson killed”
I suppose such thrash should be immediately deleted. Please do not visit anykind of site by email as it contains a trojan. Since it?s targeting E-gold users with the news, chances of it being a trojan that steals your E-gold information is high.

Search Engine Optimization: Determine Theme Relevance

What is theme relevance? Is this your first time that you heard about it?. When you are in an online business you are competiting with your competitors and sometimes you follow their steps, building links as much as they have and much more. But as I mentioned many times, Backlinks is ONE important factor and theme relevance is another important factor to get higher rankings and beat your competitor.

How many times you heard about the wars that search engines are doing between them. Google now is the #1 Search engine and the most used. They are competing with the market share and they want as many eyeballs like you on their search engine (index) to increase exposure for their advertisers so like this they will have billions of dollars and increase their stocks. That is one of the reasons why search engines make drastic changes in their algorithm so they can give the best accurate results.

That’s why theme relevance is important to them. If you start building backlinks with high authority sites you may rank very well but when they change their algorithm you may get dropped and your online business is bankrupty (In case you put your eggs in search engines, which 99.9% of us do).

When you start an online business (any type of site) to make money online you have to create a solid base and follow search engine rules. How we can do that? How Google determines the theme of your site? The answer is Latent Semantic Indexing (LSI).

I will publish more articles and guides about What is Latent Semantic Indexing with some examples so you can understand it very well and start creating relevance theme sites.

Building Backlinks Strategy

Everyone knows that having your top keywords ranking very well in Search Engines mainly in the 3 biggest ones: MSN, Google & Yahoo! it will bring a lot of customers for free. For this reason, backlinks are one of the most important factor to achieve this goal.
The Problem with Coupon Codes Mall Dot Com

The main problem to build backlinks with Coupon Codes Mall is that the niche is very saturated and there are thousands of authority sites which have been in this business for over 10 years. They have manipulated the industry with the top keywords like “Coupon Codes” and some others. Now building backlinks it will be more difficult because those authority sites are very rare to give a backlink even response to a link exchange email.

This niche is very different from other niches because they get exclusive coupons, even if you have an exclusive coupon they will not link to your site because all of us are here to make money from this kind of sites. When they started Google was not strictly and did not penalized sites for manipulating the search engine with backlinks. But now is very difficult for a new site to get higher ranks without “Natural links”. So I stopped and asked myself is possible to build natural backlinks to CouponCodesMall? I will tell you, it will be very but very difficult. Is not an easy stuff, but as I mentioned since the biggining this is a long term project so I am not in a hurry, I will be very patient building backlinks and applying my marketing plans.

Since I encounter this problem, I have decided to build backlinks very slowly and test everything so I can get some backlinks from those authority sites. Before continue to show you my strategy I will not recommend people to use this niche. I will recommend you to focuss in more specific niches so it will be easier for you.

The Strategy

* Top Commentator Strategy: This strategy will be one of my most important strategy building backlinks. But here we go with another problem, there are not many blogs in my niche most of them use special third-party softwares or softwares that these companies created so it can be automatically. My strategy here is to search for as many blogs as I can who has top commentator which will be very difficult, because most of them don’t use it. So my plan is to join other niche blogs and link to posts that is related, for example if a blog is about Domains I will link to coupons that offer domains for cheap. If you want to read more about this strategy please refer to my article: Link Building: Top Commentator Strategy.
* Directory: This strategy most webmasters use it. Building backlinks submitting to directories. But this time with the money earned I will submit to “trusted directories” like Yahoo! Which cost like $250 USD per year. Also my wishlist is Best of The Web directory which in the Google eyes is a trusted one. In Week 5 of this case study I have wrote a full guide about submitting in directories, read it.
* Text Link Ads: I will not recommend to any of you. But in my situation is different and I will test out this method. My strategy here is to buy 4 links every month and renew it till I see some results. Read Still Worth Investing In TextLinkAds? to get a better idea about this strategy.
* Getting Reviews: Getting reviews will get many backlinks, but also getting known my site and the name of the site which is viral marketing. One of my list is Reviewme but also will try to find a way to get reviews in another way from other bloggers may be with article marketing.
* Articles: Will write or hire someone to write articles and submit it to many articles directories also one of my backlink strategy will be Squidoo.

TimeStamp Powerfull Blog Tool

I have been reading a lot blog posts saying that they are sorry for not being able to post XX days ago because they were to busy, they were on vacation, bla bla bla… But everytime that I read this on certain blogs I came to a conclusion that there are two reasons why they make this:

1. They don’t know about the timestamp tool.
2. They are not appasionated about their blog niche.

Also you may see many blogging tips about this saying that putting a guest blogger to blog for you but what about those bloggers that don’t have “guest bloggers”? For this issue, I always call the timestamp tool. When I know that I will go on vacation for xx days I make articles so when I am on vacation or I can’t blog it will be updated always depending on your post frequency (Googlelady post frequency is minimum 1 per day).

Another good tip to prevent something that is not in your hand for example being sick or having a rush day. What I always do is to put 10-15 articles on hold (Yes, that is 10 to 15 days free of blogging) with the timestamp tool. If I have time and I got a new news about Google for example, or any other offer I will post the same day when it is live.

I have mentioned #2 that they are not passionated about their niche blog, are those bloggers that don’t know what to write and always wait someone else to make an article and write something “similar” with the same idea.

For those that don’t know what is the timestamp it looks like this:

and it is located when you write an article in your right hand after “Post Status”. It is really a great tool and you have to use it whenever you have a clear mind and many ideas to write about. Many bloggers use one day of the week to write for the whole week and problogger is one of them. Hope that helps!

The Ultimate Google Adwords Landing Pages Guide

Since 2007, if you want to succeed with Google Adwords and don’t want to get slaped you will need a good quality landing page. Many people asked on forums, what is a quality landing page? how we can create a quality landing page for google adwords? This is the ultimate guide and the only one you will need. Forget about buying books and e-books to learn how to create a quality landing page for your adwords campaigns.

Why is important to have a Quality Landing Page?

From Google Adwords Help Center:

Landing page quality is one of several factors that helps determine a keyword’s Quality Score. The quality of a landing page is represented by such things as the usefulness and relevance of information provided on the page, ease of navigation for the user, page loading times, how many links are on the page, how links are used on the page, and more.

So, having a quality landing page, your keyword Quality score will increase so you will have to pay less per click. The scores of Google are the following: “Poor”, “Ok” and “Great”. When you have a “Great” quality score the minimum bid for each keyword will be between $0.05 to $0.01 depending on the competition of your niche. Would you like to bid $0.05 for a high competitive keyword? Everyone wants that!

Why Google Made this Move?

Some people started to scream that Google hates Affiliate Marketers, but this is not true. There are several reasons why Google did this move:

* Google wants relevance results

* How many people advertise the same affiliate program (with the same link and landing page) over and over? If you are a user that wants to search for a good domain name registrar and you type: “Domain names registrar” How many Godaddy ads you will see at the top? Many, and all ads goes to the same site: Godaddy.com. So to prevent this issue Google added the quality score and put the most quality ad + Landing page at the top. Now, when a people click on the ad they will go to a landing page which is full of information about the product (this case Godaddy).

* Google wants more money from newbies… Yes, that’s true with a poor landing page you will pay a lot more and some adwords starters will bid on what Google tells them (Sometimes, $5 per click or $10 per click). Do you think big companies will change their main site to get a “Great” quality score? That’s another benefit that Google made this.

And there are thousand more reasons why Google Adwords made the Quality score, but the main reason is because relevance (Remember this little word always when you think about “Google Adwords” and your “Campaigns” RELEVANCE).

I have reading many articles about how to optimize a landing page, and no one mentioned “Blogs and Landing pages”. I will focuss (and everyone should do the same) making landing page using blogs. How many times you read about : “Google Loves Blogs”? So why not following this and creating a blog as a landing page.

Reasons to use Blogs as a Landing Page

* There are thousands of free themes out there that you can try for free (Wordpress mainly)

* Google Loves Blogs

* A Quality Landing page needs to be full of information and updated regularly. So a blog can make your life easier, no programming knowledge and is free.

* With Wordpress Plugins which are free you can optimize your landing page (blog) easier.

Factors that a Good Landing Page should have

That is what most of the affiliate marketer have said about getting “great” quality score in your landing page. But this is true? read and you will see.

1. Sitemap
2. Privacy Policy
3. Terms and Conditions
4. Contact Us
5. About Us

* Sitemap: Creating a sitemap in your blog is the easiest way, here is a Sitemap Generator plugin for wordpress which with few clicks you can create a sitemap in your blog.

* Privacy Policy: If you are creating a new blog to use as a landing page, is recommended to create a post “Privacy and Policy” so you can later link it to the footer of your blog.

* Terms and Conditions: Here is a good site that explains how to create a “terms and condition”. Also apply the same above, create a post “Terms and Conditions” and link it to your footer blog.

* Contact Us: How easy is to create a page/post “Contact us”. With a little plugin you can install a contact page and form easily.

Quality Landing Page is worth?

Many Big companies and also affiliate marketers don’t see why a good landing page can be worth. But the only reason why you really should focuss on Quality landing page is to lower your bids. See this example: Adwords Quality Landing Page Is Worth? you can see that even if I am bidding for $3 Google is taking just $0.05 per click, and that is a way to low your bid prices.

Benefits to create a blog as a landing page

There are many benefits that you can come to create a blog as a landing page and here are some that came to my mind:

* Always Updated: When you create a blog to mainly sell products, you will always have to post new information to the blog landing page to get “great” quality score. I have tested this, and when you have a good landing page, after few days (10-20) the quality score get back to “ok” why? Because is the same landing page with the same information.

* Hosting Welcome wordpress bloggers: Most of the hosting companies accepts and welcome bloggers that want to use Wordpress. Here is a small list of recommended hosting companies:
o Top 5 Hosting : Here is a top 5 hosting list that is highly recommended.
o Dotster: offers great hosting plans that you can host from 150 sites to 500 sites in one account. Check Dotster coupon codes or use as a coupon code googlelady to get 15% of your orders (Exclusive to googlelady.com readers). The best solution will be to buy a VPS server from Dotster and get a great discount from them, you can host unlimited sites and manage your server like you want (you guarantee yourself with no downtime).
o GoDaddy.com Hosting Plans: You can get the latest Godaddy coupon codes and get more than $20 OFF on sharing hosting.
o HostGator: This is the favorite hosting for bloggers.

* Easy To Install: Even someone that don’t know about HTML or PHP can install a wordpress, with Hostgator you can install your wordpress blog with one click.

* Free Themes: You can get thousand of free themes with wordpress, you test each theme and see how to conversions are. Remember thousands of Free themes.

* SEO With your Blog Landing Page: You can SEO your blog and try to get at the top of your niche and if you succeed in your SEO tactics you will even get free traffic without a PPC campaign.

* You Can Monetize your Blog and get extra income: Having a blog as landing page you can get extra income monetizing your “other” posts, Do not add adsense or any other monetizing method to your landing page (Post or Page) just to your updated posts.

* Comments: Google loves to have a way that people can “vote” or “share their experiences” with your landing pages. The comments on your blog is your best solution, no complicated forms (like Google ask; just name, and email), if the comments are positive you can gain a positive points because the “future” buyers can read your “comments” as testimonials.

* Easy to Create Many Landing Pages: With a blog you can create as many landing pages as you want, you know that if you use each main keyword in the title of your landing pages your will get higher conversions. No need to do some html codes and uploads.

* Tracking Code: You can add on each page easily your tracking code with any of the third-parties tracking software. Even you can add it in One page called header.php or footer.php just one time! If you are working with 1000 landing pages it will be pain in the … adding 1000 times your tracking code.

* Long Term Mind: In the long-term you will have your site indexed and ranked very well so you can sale your products through well ranked keywords and that means extra sales for free.

Case Study I: 2 Keywords
I will not mention the keyword / niche that I was doing this first case study. Let’s say the first case study is with the keyword Widget. This case study is too see what are the other factors that Google don’t mention and try to “guess” or “find” them.

Domain name: The domain name is not related to the widget keyword that I was promoting.

Well Ranked: The domain was not related to the widget keyword but is ranked very well (first page) with the keyword “Widget” and “Widget XYZ”. So we can conclude with this first case study that having high ranking pages in the keywords that you are promoting is a high priority (but keep reading till case study II).

Specific Country: Both case studies was added specific countries and not all countries. In this case study was United States, Canada and United Kindom. (It seems that no priority on this)

Keywords: The Adgroup keywords are in:

In the Title

In the description (in 1 line)

In the landing page; repeated the same keyword an avarage from 5-10 times.

In the Displayed URL (domain.com/keyword/) In Google Adwords

In the destination URL (as well domain.com/keyword/) in Google Adwords

In the meta keywords of the landing page (2 times repeated the same main keyword)

In the meta description of the landing page (one time repeated the main keyword).

Language: The language of the product is in English so specified the english language.

Updated Daily: The Blog that is the landing page is daily updated and it has tons of articles (big site). Is not just a spam site or a landing page with the only purpose to sell this product. But as I mentioned above that the landing page is a “post” so when is updating everyday the post will go down (keep reading we will conclude and compare after the two case studies and see the little secret here).

Out-Linking: Google said that there should be links from outside and have to be related to the landing page. I did it with a .gov link and a link to the main company have been promoted (without referral) but pointing to a PDF document. So we can say that this is a MUST to have links to other sites in the landing page? let’s keep reading and analyze.

Campaign name: The same product name (Widget)

Ad Group name: The same bid keyword (Widget & Widget XYZ) 2 Adgroups with 2 different keywords.

Bold: I have read many times that is good to bold your main keywords, in both case studies I didn’t do it.

Conclusion:

When the campaign was first started, it was great with a minimum of $0.05 per click. The first 2 days the pay per click was an avarage of $0.89 and then went down for $0.05. After 1 week all keywords went to OK status and after a month still OK with no changes. So I was really confused why the status went from great to Ok after a week? Trying to make some changes I found that did two major things:

1. I made an article linking to the post of the landing page that I am promoting.

2. I made a link to the landing page from other site.

After 2 days, it was back up to “great” Quality score.

Case Study II: Bank Online
Domain name: The Domain name, is related to the keyword/niche that I was testing and this time I will mention it. The keyword is Bank Online. To make a good case study you have to go with a high-saturated niche. With Bank Online keyword I used broad match so can take the most competetive keywords using overture:

Online Bank 184426

bank account online – 9183

When I first started thi case study (II) had a little hope but… Let’s continue. The Domain name, is brand new (registered 2 days before starting case study II) and it is www.bankonline.us.com. You can notice that it has .us.com domain extension (which means focuss on US visitors).

Also you can see between case study I and II. One was a big and old site and this one is new. So it seems that they are not giving high priority to the age of the domain and site but you will gain “points” for the quality score. The main keyword is in the domain name but comparing to the case study I there is also no high priority, just that you will have a higher CTR.

No Ranking in Google: As mentioned before, the domain was new so no ranking at all. In a way Google apply the Quality score depends on your ranking. It also depends on how competitive your keyword is. (Keep reading)

Specific Country: The country was only for US. As it is obvious that .us.com extension are for US visitors. No differences between both case studies. Just be carefull if you are selling a product that only accepts US customers apply it in your adwords account. I have seen PPC campaigns that is for “All countries and cities” when the products is only accepted to US customers.

Keywords: The keywords are:

In the Title of the Ad and Landing page; This is an important factor.

In the description of your Ad.

In the landing page content

In the Displayed URL (Adwords). Do not display other domain names that are not your landing page. Google will disable your campaign and overdoing this you might get your adwords account banned. This is another factor to have a “great” quality score.

In the destination URL; Hopefully the domain name has the main keyword to test this case study. Priority here is to get higher CTR. Comparing both case studies this is another factor to have a “great” quality score.

Using Main Keyword in the meta keywords of the landing page; Also another factor that helps.

Using Main Keyword in the meta description of the landing page

Language: The language of the product is in English so specified the english language.

Updated Daily: The Blog is updated frequently with related articles.

Out-Linking: In case study II there is no out-links, just one out-link to Googlelady which is not related. So here we can conclude that out-linking is not important.

Campaign name: The same product name (Bank Online)

Ad Group name: The same bid keyword (Bank Online) 1 adgroup and one main keyword broad match.

Bold: Just bolded the company names. (2 of them). But also is not a factor to get “great” Quality Score.

High Competitive Keywords
With very high competitive keyword (e.g Jewelry) you will need to do more to make your Quality Score “great”. I was testing with the keyword “jewelry” and the results were:

With a new website with no rank, applying all the tips and steps your Quality score will be “OK” no matter what you do. Then tested with the same content and same keywords (in the same adwords account) but with an old and authority site and well ranked in long-tail keywords (jewelry), the quality score was “great”.

We can conclude from many similar testing, if you are promoting High-Competitive keywords and general ones like “Jewelry” you will need a site ranked (or at least indexed) in Google, backlinks to that landing page, and a theme site for those kind of keywords.
Google don’t want to give high Quality Scores for advertisers that are new in “general” keywords, they want to be sure to give great quality score for the most relevant sites. What is the best to put into their Adwords Quality Score system something similar to their index algorithm?

Results
Main Factors to have a “great” Quality Score:

* 2-3-4 paragraphs of pure text about the product.

* Both case studies was done with a blog and both were great.

* Adding your keywords in the domain name: root/keyword1 as disaplaying URL and destination URL.

* Repeat the main keyword in your landing page text 1-5 times, you can add synonymous of your main keyword as well.

* It seems that the title of your landing page is one of the most important factor in the quality score. Add your main keyword in the title.

* Adding meta keywords and meta description seems another factor that is important. You can do this with a little plugin called “All in One SEO Pack” keep reading you will find it at the end of this guide.

* Updating daily the root domain name of your landing page is another most important factor to have a “great” Quality score.

* As you read in Case Study I. When my ad group went from “great” to “ok” I did 2 things that I mentioned. It seems if you don’t have a related domain name of the product that you are promoting Google need more resources to rank your Quality score. The both resources that I discovered is having backlinks to your landing page and On-site links (Making an article and then add a backlink to your landing page).

Not Main Factors to have a “great” Quality Score

* It seems that the main factors that mentioned before from most of the affiliate marketers: Sitemap, Privacy Policy, TOS and About Us is not important as they mention it. In both case studies were not included. But is better to be prepared for future “g-slaps” you can add them just “in case”.

* Linking to other “related” sites from the landing page is not a main factor. But having backlinks to your landing page can affect your Quality Score.

Main Factor: Relevance
What I really conclude from both case studies, that Google main factor (and maybe the only one) is the relevance of your landing page and the “daily or weekly” updates to the landing page. I can guess that those people who use a rich-content landing page with 10-20 pages and no updates after sometime they will get G-Slap.

So you may ask, how I can promote my landing pages updating my “blog” landing page daily? The rule is not “daily” but it may work every 3-4 days or every week a new article. There is a great tool in wordpress which is called Timestamp which you can make your articles and put it when will be published.

Another point is that all articles that I used was not original (in Case study II), I copy and paste to test if that matters, it seems with a short-time testing it will not.

Conversions
I didn’t see the difference to use a static page or a blog as a landing page. With a blog you can make your landing page looks similar (or even better) to the static pages. There are many wordpress themes and you can choose any of them and test them as well. My conversion was great from 100 clicks I got 5-10 sales (also depends on the niche, days and month) with an avarage of (case II) $0.40 per click which is decreasing almost daily (hoping to hit the minimum cpc which is $0.05 with a great quality score).

Google Adwords History
Many affiliate marketers have mentioned this situation that your Quality Score it also depends on your adwords history. I really wanted to know and test it out and my answer is from 10 different campaigns combining new adword account (Zero days lifetime) and my oldest adword account, with the same landing page and the same keywords are all the same quality score (”great”) with a minimum of $0.03 to $0.05. From this I can conclude that the Adwords history account has nothing to do with the Quality score. Also think about it, it will not be fair for new adwords advertisers.

It seems that part of your quality score is your domain name. When I started a campaing with a new domain name it added a “great quality score” after a certain budget I stopped the campaign and deleted it. Then I saw some great ROI and again created the same campaign with my old account and was “ok” and some keywords was “poor” I was shocked, how it can be when the last time with a new testing account was all “great” then I deleted an account and ran the same campaign with a new adwords account. The same quality score, but after some really good CTR. It went 90% of the keywords “great”. The only thing that comes to my mind is that my domain name was penalized and after some good CTR it went to “great”. Building your quality score it also base on CTR.

Wordpress Plugins
I will list the most important wordpress plugins that will be usefull for your Landing page blog.

Sitemap Plugin: This Plugin will easily create a sitemap for your blog. Without any knowledge of programming.

Contact us: Contact us plugin will make your life easier. If you don’t know how to create a contact form. Just upload, activate the plugin and place the code in one of your page or post.

Wp-Sticky: With the plugin “sticky” you can promote your landing page as the root of your domain, even if you update your blog the landing page will be at the top always.

Add your Meta description and Meta Keywords: All In One SEO pack is one of the best plugin that someone created, in terms of SEO and landing page. You can customize your Title, meta description and meta keywords in each of your posts/pages (landing page).

Google Analytics Plugin: Add your Google analytics one time without editing your pages. If you have hundred of landing pages this can be usefull.

The Adwords Quality Guide – Free E-Book

If you are searching for search engine marketing blog and affiliate marketing blog, bloggtemplateis for you. Check out this e-book for Adwords tips, How to write killer ads in any search engine with your search engine marketing strategy.

This is my first free e-book that I have published and hopefully I will make more free e-books in other topics. This e-book will be updated when there is something new so save this page for future updates.
Table of Contents

* 1. Introduction to Adwords (From Google Adwords Learning Center)
a. Google And Google Adwords
b. Basic Adwords Features
c. Benefits of Adwords
* 2. Getting Started with Google Adwords
* 3. Get Unlimited Free Adwords Vouchers
* 4. 14 Tips on Adwords Begginers
* 5. What are the benefits of using all Matches
* 6. 49 Killer Adwords Tips
* 7. Adwords Copywriting Secrets for Beginners
* 8. 31 Killer Writing AdWords Ads Tips
* 9. The Ultimate Google Adwords Landing Pages Guide

If there is any suggestion you are welcome to comment here or contact me. I know that my english is not my best language but anyways, this e-book is free and hopefully will help many people to optimize their Google Adwords campaigns.

Download The Quality Adwords Guide

Enjoy it!

Also check the following Affiliate Marketing articles:

* Keyword Research Guide I
* Keyword Research Guide II
* Can You Trust Your Affiliate Manager?
* Landing Page: Case Study PayDay Loan Niche
* Affiliate Marketing & PPC section

Landing Page Load Time Affects Quality Score

Anyone in this business want a great Quality Score in Adwords. Even I have made an ebook about Google Adwords Tips: The Adwords Quality Guide – Free E-Book. In February 2008, Google Adwords applied this rule into the Quality Score algorithm:

The AdWords system re-evaluates landing pages on a regular basis (approximately once a month). If you make significant improvements to your website’s load time, you should see an improved Quality Score and lower minimum cost-per-click (CPC) bids. Note that your Quality Score may update incrementally over two to three months after you improve your load time.

This another reason why you should carefully choose your webhosting for landing pages. The best choice will be to use a Dedicated server or a VPS for less. There are many companies that offers dedicated server, one of the best (managed) cost approximatly $10,000 per year (for a mini server) there are also VPS that cost from $20 per month to $50 per month. But there are also companies like Hostgator Offers dedicated servers with some reasonable prices.

But if you have very limited budget, the only solution will be shared web hosting and for experience I will recommend to take a look at my Top Blog Hosting which is not only for blog hosting but one of the most reliable hosting companies that I have tested. Note that the listed is changed frequently if I found any porblem in any accounts that my sites are listed on each sharing hosting account. I will be testing more hosting accounts on each company and updating the list in case is necessary.

Take a note that server loads depends on CPU and RAM, I will recommend when you buy a VPS take a look at the RAM’s if it is from 512mb to 1 gb will be better of course all depends on the traffic of your sites. Also take care to add Pictures and graphics in your landing page that can take a lot of time to load. Try to use images with less kilobytes.

The following are what webmasters think about this New rule of Quality score:

Makes sense to me- if your page takes forever to load, that to me is just as bad as poor quality content.

However, having a penalty that hangs over you for a month just because your server happened to be slow just at the particular point when the Google Quality bot came by… (Especially if the server was overloaded by lots of Google Quality bot hits at the same time!)

Here is what AdwordsAdvisor which is one of the workers on google:

I seem to have a morning full of meetings and other tasks, but wanted to jump in briefly with some clarification and further information.

Before I go on, though, the key information is that this is a planned initiative that has not yet launched. A precise launch date has not yet been set.

A bit more info:

[…] Well, towards the end I came across this stunner: […]

What you came across, is an outdated FAQ which was loaded into the Help Center in anticipation of a launch which has since been postponed a bit. Inadvertently, this FAQ was not removed.

The short story is this:

* Landing page load time will become an additional factor in determining landing page quality in the near future. An exact date has not been determined.

* A Inside AdWords blog post has always been planned to announce this in advance, to explain why it is occurring and outline the potential benefits to users and advertisers.

* At some point following the blog post, landing page load time will begin to be reported on the Keyword Analysis Page.

* Then, following that, several weeks will pass before load time starts to actually be factored into the Quality Score – so that advertisers will have time to make adjustments to their pages if they wish.

As an aside, now that the page load time initiative has been mentioned in this and other public forums, the Inside AdWords blog post is likely to be posted sooner rather than later – perhaps as early as this week. Once it has been published, although the WebmasterWorld terms prohibit me from linking to it, I will post the text of it here.

Makes sense to me- if your page takes forever to load, that to me is just as bad as poor quality content.

Glad to hear you say that, LifeinAsis – and agreed. As I’ve said a time or two in this forum in the past, if I land on a page that takes more than a moment or two to load, I’m both frustrated and gone.

I hope this sets a few minds at ease – and my apology for the confusion caused by the FAQ which should have been deleted, but wasn’t.

Is there a Google Adwords Slap going on? March 5, 2008

There is another Google Slap going on In Google Adwords, after their recently Quality Score update about Landing Page Load Time Affects Quality Score. The truth is that the article that I posted, was in a queue for 10 days with Wordpress Timestamp fuction, and then this Google adwords slap has been affecting all advertisers in Google adwords. Here are some Adwords advertisers testimonials:

its been a while, I was wondering if people notice a google slap today…march 5,2008?

I have several keywords that has really high ctr becoming inactive. 16.39%, 31.51% and 32.88% ctr examples below.

Keyword Status Help Quality Score Help Current Bid Max CPC Clicks Impr. CTR Avg. CPC Cost Avg. Pos keyword Inactive for search Increase quality or bid $0.50 to activate Poor Minimum bid: $0.50 $0.45 79 482 16.39% $0.28 $21.98 2.7
keywordb Inactive for search Increase quality or bid $0.50 to activate Poor Minimum bid: $0.50 $0.45 836 2,653 31.51% $0.18 $148.10 2.1
keywordc Inactive for search Increase quality or bid $0.50 to activate Poor Minimum bid: $0.50 $0.45 4,124 12,541 32.88% $0.30 $1,250.81 2.1

What amuses me is this: I haven’t touched my account, or website attached to this account for over a year. How is it then that Google all of a sudden deems my quality score to be lower? And don’t give me any bs about how they are improving their algo and that’s why…No, they are trying to milk out more money per click is what…especially after that Comscore erroneous article put their stock in a tailspin a couple weeks ago…

Yes, it also happened to us. BIG TIME. We run very low bids on some very low-competition keywords. Usually, we are the only result, or one of 2 or 3 results. Yesterday, all our quality scores changed to POOR, and all our min CPCs went up to $10.

I have suffered this too with some of my client account which is a friend, I usually don’t make any service like this but I sometimes get to manage some google adwords accounts. And this is what another user said:

I think that’s what google wants everyone to react too… increase the bids… my guess is they will normalized it again after a few days… then again its a guess…
I suggest don’t do anything and see what happens…

That is what I really recommends to anyone, because tested anything regarding Quality Score factors, and even added a better/unique content and nothing happened. What I really think the reason was is because his site was down for 24 hours and I stopped their campaign and then resumed it, it was perfect with great quality score but since March 5, 2008 it was OK and few minutes letter Poor. The campaign still active but I did not bid higher (and by the way, still receiving impressions and Clicks LOL). And after few days one of the keywords are getting back to “great”. So be patient…

I got hit big time, shut down my whole account, almost every keyword was changed to poor and $12 to activate.

Just buy a new domain and start again. I’ve been up and running since yesterday, and in comparison, my bids for keyword are an average of 5-10 cents higher than they were before the slap to get the same number of clicks.

Doing this slap is just a way to raise bid prices without actually saying it.

Yes, You can buy a domain name, but thinking as a “Long term” you will be slapped again. But in case you want to follow this strategy buy some cheap domains with their coupons with the following top registrar: Godaddy, Dotster and Network Solution.

Ouch, that hurts. Now, I’ve been slapped. One of my sites. All you people I doubted when I rode by on my high horse and said you should fix your quality issues, enjoy this news… apparently, I’m a low quality schmuck like you now. If I were you, I’d kick a little sand in my face, go ahead, I deserve it, no biggie.

Saw my first $10 min bid today, in one of my accounts. And I just finished looking through the whole account, it’s been slapped hard.

If you’re out there, thinking like I was, that your quality was fine and you’d never get hit, give some thought to my news today. One example… a page / keyword / ad combo that converts daily at over 35% for me, got labeled as highly irrelevant…

I still don’t think this is being done to raise prices, booting me from the auction doesn’t acheive that. I think it’s an over zealous approach to quality where they’ve gone overboard or misunderstood some key points. Stay time is an example – if you give someone exactly what they want, a 5 second visit might be vastly better than a 30 second visit – but somebody might have decided 5 seconds was a bounce and that my site sucks because nobody stays very long… ahhh, the wonders of algorithmic quality scoring.

I do think the quality grading algo people should have their googleplex chef privileges revoked, but that’s just my spite showing through.

The New Google Quality score update is taking place, so I will recommend to check your Load server time. I have talking with some webhosting experts from companies that we are with them and they offered many tips about this issue, I will thank the following hosting companies that offered those tips:

* Remove all unwanted service like Antivirus or anti-spam for your email server
* Don’t overload your server or account adding many websites
* Remove unwanted or useless PHP scripts
* Decrease the images quality or size
* Use a hosting company that is realiable, I have checking some landing pages advertising in Google adwords and which hosting companies they are using, from 100 landing pages I checked and approx. 15% are using network solution webhosting that means that their servers are loading just fine, they even sell virtual private servers.
* If you are using Blogs as Landing Pages use a light theme and remove all unwanted plugins, as well limit the main page to 5 or less posts.

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